Affordances

RELATED TERMS: Actantiality; Disciplinary societies and Societies of control; Lifeworld – Lebenswelt – Umwelt; Methodology and Method; New MaterialismPhenomenology;

The notion of affordance is important for design practices as it emphasises the active nature of perception; the importance of the moving body in perception; the co-constitution of the human, the environmental, the ecological and the economic; and the interactive nature of perceptual, meaning-making and world-making actions and processes, that is, the active, collective, making of lifeworlds as shared worlds of meaningfulness and sustainable life-forms.

To ecological psychologist James Gibson (1979), affordances are opportunities for action that an object provides or affords a perceiver/agent. For example, a chair may ‘afford’, i.e. enable, sitting; or it may permit standing upon it, to reach something else (a double ‘affordance’, so to speak: standing and reaching); or, alternatively, it may, because of its age or delapidation, provide a resource for chopping up to use as firewood.

What does this chair ‘afford’?

In Gibson’s (1986, 1979) words, “an affordance is neither an objective property nor a subjective property; or it is both if you like. An affordance cuts across the dichotomy of subjective-objective and helps us to understand its inadequacy. It is equally a fact of the environment and a fact of behavior. It is both physical and psychical, yet neither. An affordance points both ways, to the environment and to the observer.”

Such affordances could be understood as ‘objective’, i.e. ‘reflective’ or ‘expressive’ of ‘properties’ that the chair ‘has’ or ‘possesses’, but this would be to adopt a reductive, essentialist approach. Affordances, more properly, are relations between perceivers/actors and objects. Any person may perceive/enact more than one affordance of the same ‘object’, depending on need or circumstance, thereby changing its ‘objecti-ive’ status. Persons from different cultural backgrounds may share perceptions of the same affordances; or they may see different ones.

Furthermore, such environmental or ecological perception is part of the ongoing situation(s) in which the perceiver, as actant, is actively partaking and constituting. It is through such situations that the environments or ecologies are in part, constituted as environmental and ecological realities. That is, perception itself is an active scanning of situations and environments, not simply a passive reception of stimuli from situations and environments. Perception, in other words, is multiply motivated and involves, as Merleau-Ponty affirms, the whole body in movement in domains constituted through intercorporeal interaction.

Affordance as Bewandtnis

Mark Wrathall (2021) notes that we do not typically describe things as offering themselves for use. J.J. Gibson, in struggling to come up with an English word to express the thought of the “offerings of nature, these possibilities or opportunities,” described them as “affordances,” as in the expression, “the door affords entry and egress” (Gibson 1986: 18). Context of use suggests that Heidegger is trying to express the same notion with his term Bewandtnis. This allows Heidegger to describe the lived world as Bewandtnisganzheit, a whole of affordances. The world thus appears as a shifting and richly interconnected context of opportunities and invitations to act. The available entities that we encounter are ontologically defined in terms of what they afford (Wrathall, 2021: 31).

The particular affordances that are disclosed in any given situation are a function of the equipment that is on hand; the kind of activities or practices in which agents are engaged; and the character of the particular agent themselves, including their skills and bodily constitution. Similarly as for Gibson, an affordance for Heidegger is defined simultaneously in terms of the way we are coping with things and the state of the environing world. Thus, in addition to being contextually determined, affordances, unlike objects, are inherently indexed to our skills and bodily capacities for action.

The entities that populate our everyday world, including or especially, the already-designed elements of our world, stand out as being available. Furthermore, they are structured by the place they hold in a network of reference relationships. That is, they ‘refer’ or point us, both explicitly-deictically and implicitly-inferentially, to the work or end product we are producing; the materials out of which they are constructed; the people who will put them to use; and the natural environment in which they are to operate or, in other words, provide further affordances.

Affordances and Design

The Interaction Design Foundation develops the discussion of the use of the notion of affordances in the context of design. The key figure in the introduction of affordances into design discourse and practice is Don Norman.

References

Edgeworth, M. (2016). Grounded objects. Archaeology and speculative realism. Archaeological Dialogues, 23 (01), 93–113. Available from http://www.journals.cambridge.org/abstract_S138020381600012X [Accessed 21 June 2016].

Gibson, J. J. (1986, 1979) ‘The theory of affordances’, in The ecological approach to visual perception. Hillsdale, NJ: Lawrence Erlbaum, pp. 127–143.

Interaction Design Foundation (no date). Affordances. Interaction Design Foundation. Available from https://www.interaction-design.org/literature/topics/affordances [Accessed 2 April 2021]

Norman, D. (2013) The Design of everyday things. Rev & Exp ed. New York, NY: Basic Books.

Rucińska, Z. (2020) Affordances in Dennett’s From Bacteria to Bach and Back, Avant, 11(2), pp. 1–11. doi: 10.26913/AVANT.2020.02.05.

Wrathall, M. A. (2021) Affordance (Bewandtnis), in Wrathall, M. A. (ed.) The Cambridge Heidegger lexicon. Cambridge, UK: Cambridge University Press, pp. 31–33.

Actor-Network Theory

RELATED TERMS: ActantActantialityActantial model – GreimasHuman Actantiality; Agency; Theoretical practice; Ethnomethodology; Latour; Storyworld; Apparatus – Dispositif; Object-Oriented Ontology

According to Jary and Jary (2000), actor-network theory combines post-structuralist insights with detailed empirical studies of scientific practices and technologies, organisations and social processes. It builds on the work of Bruno Latour, John Law and Michel Callon. The focus of actor-network theory is on the reality and transformability of networks, as against such notions as institutions and society. Its conception of the social is as a circulatory field of forces beyond the agency-structure debate.

In a footnote in ‘Reassembling the Social’, Bruno Latour (2005, fn. 54, p. 54) writes that,

“It would be fairly accurate to describe ANT as being half Garfinkel and half Greimas: it has simply combined two of the most interesting intellectual movements on both sides of the Atlantic and has found ways to tap the inner reflexivity of both actor’s accounts and of texts.”

(Latour, 2005, fn. 54, p. 54)

The two intellectual movements referred to are North American ethnomethodology and French structuralism or semiotics (Beetz, 2013). The classic work in semiotics is best summarised in Algirdas Julien Greimas and Joseph Courte’s (1982), Semiotics and Language: an Analytical Dictionary. A more recent presentation of semiotics can be found in Jacques Fontanille (1998), Semiotique du discours.” (Latour, 2005: 54n-55n)

Relevance:

The relevance of actor network theory to design of practice is double:

1. It deals with the articulation of material, textural, architectural, technological, financial, environmental, textual, discursive and subjective phenomena as a system or network acting to create coherence and subject to change or modification. Designs, as network systems or network system elements can be conceived as having a similar range and to be similarly concerned with network effectiveness.

2. It deals with a number of themes that have to be addressed in design practices, such as for example,

• an emphasis on semiotic relationality, i.e. a network of elements which shape and define one another;
• an emphasis on heterogeneity, in particular on the different types of actor and action, human and otherwise, that animates the network’s performativity;
• an emphasis on materiality, i.e. the heterogeneous material forms through which the network is realised;
• an insistence on processes and their precariousness, i.e. all elements need to continue to play their part or else it all falls apart;
• paying attention to power, as a function of network configuration, as networked effect and effectiveness; and
• paying attention to space and scale, e.g. how networks maintain their boundaries, extend themselves and translate distant actors.

Limitations

Actor network theory is not concerned primarily with the design or the creation of new systemic, networked environments but with the study of existing environments as actors-as-networks and networks-as-actors, even though it recognises its study as intervening in practice and that its descriptions, explanations and research actions extend the particular environment/network in question. Nor is actor network theory explicitly concerned with concepts of narrative, although Latour does use the phrase ‘narrative path’ when explaining actor network theory, e.g. in Latour (1996) below.

References:

Beetz, J. (2013). Latour with Greimas Actor-Network Theory and Semiotics. Academia.edu. Available from https://www.academia.edu/11233971/Latour_with_Greimas_-_Actor-Network_Theory_and_Semiotics [Accessed 7 August 2015].

Jary, D. and Jary, J. (2000). Collins dictionary of sociology, 3rd ed. Glasgow: HarperCollins.

Latour, B. (1996). On actor-network theory. A few clarificaitons plus more than a few complications. Soziale Welt, 47, 369–381. Available from http://www.bruno-latour.fr/sites/default/files/P-67 ACTOR-NETWORK.pdf [Accessed 6 February 2016].

The following items are held in University of the Arts libraries: Latour, B. (2005). Reassembling the Social: An Introduction to Actor-network-theory. Oxford: Oxford University Press.

Further reading

Latour, B. (2005). Reassembling the Social: An Introduction to Actor-network-theory. Oxford: Oxford University Press.

Andrew Barry has an interesting outline of the value of actor-network theory and the intellectual sources from which it draws in:

Barry, A. (2011). Networks. Radical Philosophy, 165, 35–40.

It may also be worth looking at the following online articles:

Law, J. and Urry, J. (2003). Enacting the social. Lancaster: Department of Sociology and the Centre for Science Studies, Lancaster University. Available at http://www.lancs.ac.uk/fass/sociology/papers/law-urry-enacting-the-social.pdf. Accessed 9 March 2007.

Law, J. (2007). Actor network theory and material semiotics. version of 25 April 2007. Available at http://www.heterogeneities.net/publications/Law-ANTandMaterialSemiotics.pdf. Accessed 27 November 2008.

Latour, B. (2008). A Cautious Prometheus? a few steps toward a philosophy of design (with special attention to Peter Sloterdijk). Available at http://www.bruno-latour.fr/articles/article/112-DESIGN-CORNWALL.pdf. Accessed 27 January 2009.

Latour, B. (1996). The trouble with actor-network theory. Available at: http://www.bruno-latour.fr/sites/default/files/P-67%20ACTOR-NETWORK.pdf. Accessed 9 May 2009.

Actantiality

RELATED TERMS: ActantActantial model – Greimas; ActorActor-Network TheoryAffordances; HeterarchyHuman actantiality; Lack, Loss and User-Centred Design Practices

“Why should you always have live things in stories? said the Professor. “Why don’t you have events, or circumstances?”

“Oh, please invent a story like that!” cried Bruno.

The Professor began fluently enough. “Once a coincidence was taking a walk with a little accident, and they met an explanation — a very old explanation — so old that it was quite doubled up, and looked more like a conundrum —” he broke off suddenly.

“Please go on!” both children exclaimed.

The Professor made a candid confession. “It’s a very difficult sort to invent, I find … “

Lewis Carroll (1893) Sylvie and Bruno Concluded. London, UK: Macmillan and Co, p376

At the outset, it might be said that actantiality is a way of trying to understand acting amid complexity, acting in the middle of things, without a transcendent overview-horizon, an originating fundamental grounding or, indeed, an immanent purpose or drive: acting, we might say, in a heterarchy, in which there is more than one governing or determining principle. In addition, while such mediated and mediating action may be teleonomic, that is, purposeful or goal oriented, it is not necessarily teleological, that is, goal-determined.

Agency-Affordance Negotiation in the theory of actantiality

The argument presented here is that the term ‘design’ is preferable to the notions of ‘art’ and ‘technology’, that is, of ars and tekhne (techne), in order to discuss the matters which are of concern. Two Derridean terms are relevant here. First, design may be understood as an ‘original supplement’, in the sense that designs appear supplementary to what it means to be human but are simultaneously necessary to the definition of being human. Second, the meaning of any given ‘design’ is undecidable: in the form of a pharmakon, it can be a poison or a remedy-therapy, given the situation or the context. This brings to attention the importance of such notions as ‘value’, for example, inherent value, use value, exchange value, situational value and contextual value.

French paleoanthropologist André Leroi-Gourhan (1993) argues in a number of books, especially in Gesture and Speech, that human evolution, or socio-genesis, is technological through and through, that is, it implies a corresponding techno-genesis. Humanity and technology, or rather humanity and ‘design’, have co-evolved and are co-evolving (Lemmens, 2013). One way of expressing this is to say that Dasein is design, on which implies a phenomenology of worldliness or appearance.

Anthropogenesis, as socio-genesis, is a process, according to Stiegler (1998: 45) that must be understood in terms of a technogenesis, or, in other words, in terms of design as anthropo-socio-techno-genesis.

Humanity and design, which includes both ‘art’ and ‘technology’, are co-extensive in this view. The argument is that the human condition is, and has always been, a ‘design’ condition or a co-emergent conditionality. Human situatedness is, in some sense, a designing-designed condition. ‘Design’, here, takes on a much wider array of meanings than those conventionally ascribed to the term.

Actor-network theory and affordance

Bruno Latour (1999) discusses how actor-network theory addresses, but does not overcome, dissatisfactions arising in the context of the social sciences. These dissatisfactions concern, on the one hand, the micro level, focused on the actor or agency, which turns attention away from norms, values, culture and so on. On the other hand, they concern the macro level, focused on structure or system, whose abstractions gloss over incarnated, in the flesh practice. Latour proposes that perhaps the social is not made of agency and structure at all but is, rather, a circulating entity. If this is the case, he continues, then, “actantiality is not what the actor does … but what it provides actants, with their actions, with their subjectivity, with their intentionality, with their morality”.

In interpreting this passage, David Webster (2002) argues that ‘actantiality’ refers not to agency but to the facticity of agency through which results come to pass, that is, affordance. Webster models his conception of affordance upon Derridean differance, specifically, “the minimal event of the articulation [of] timed-space and spaced-time that takes the form of the generation of differences and the deferral of the meaning of those changes having taken place.” In so doing, he sets up an ontological framework of affordance as agency in medias res, a reformulation of distributed agency as agency-in-the-middle-of-things, as ergon (work) in the framework of parergon, that which is beside or in addition (supplementary) to the work, its ‘context’. For Derrida, the work (ergon) is not primary and the ‘outside work’ (parergon) secondary. Both are fundamental to one another: it is the parergon that renders the ergon self-same, a self-sameness arising through (Derridean) differance and supplementarity (adding to and displacing or replacing).

Webster continues,

“What a thing is (quidditas) is what it does (haecceitas), its agency. Agency, in its most general form, depends upon placement within the frame of a parergon, constituted by an “absent” centre as historicity, and an “absent” circumference as potentiality to be, the parergon supplements the thing to make up for what it will always lack to be what it would be, i.e., a framework of past facticity and future possibility.”

Furthermore, a thing’s self-identity, what it is, is what it can do, its agency, given what it is and what it can do. In this case, ‘is’ equates to structure while ‘does’ equates to agency. As a consequence, ‘is’ and ‘does’ cannot be stratified in either time or space. A thing is the summation of difference at that point, its historicity. What it does, is to endure through the ‘invariance’ of being the same but not identical, by deferring the meaning of that lack of self-identity.

Webster concludes, “Affordance does not happen to something, for the thing is co-terminus with affordance: Activity is built through the concatenation of affordance.”

Questions

The relationship between actantiality and affordance is central to what actually happens or transpires, between the ‘I can’ and the ‘I did’, between potentiality and actuality. Might Jerome Bruner’s conception of ‘agentivity’, as a focus on agent and action, and Husserl’s notion of ‘I cans’, as in I can throw, I can calculate, I can judge and so on, contribute to the development of this nexus?

Further notes on actantiality

Another term for actantiality might be ‘agentic in-between-ness’ (Kuby, 2017). In this understanding enacted agency is the relationship between human and nonhumans, which may reproduce existing conditions or may produce newness (Barad, 2007). In Derrida’s sense, this allows for ‘invention’ as the ‘incoming of the other’. Such agency does not lie within the human nor the nonhuman but rather in the in-between-ness of humans with the material world. Reality is, or realities are, about more than humanity.

References

Husserl, E. (1989) Ideas pertaining to a pure phenomenology and to a phenomenological philosophy. Second book: Studies in the phenomenology of constitution. Dordrecht: Kluwer Academic.

Knappett, C. and Malafouris, L. (eds) (2008) Material agency: towards a non-anthropocentric approach. New York, NY: Springer.

Kuby, C. R. (2017) ‘Why a paradigm shift of “more than human ontologies” is needed: putting to work poststructural and posthuman theories in writers’ studio’, International Journal of Qualitative Studies in Education, 30 (9), pp. 877–896. doi: 10.1080/09518398.2017.1336803.

Latour, B. (1999). On recalling ANT. The Sociological Review, 47 (S1), 15–25. Available from http://onlinelibrary.wiley.com/doi/10.1111/j.1467-954X.1999.tb03480.x/abstract [Accessed 13 July 2014].

Lemmens, P. (2013) ‘The posthuman condition as the misapprehended concretization of the danger of technology? A Heideggerian-Stieglerian critique of posthumanism’ [Draft], in The Posthuman – Rome, 11-14 September 2013: 5th Beyond Humanism Conference. Available at: https://www.academia.edu/6674204/The_posthuman_condition_as_the_misapprehended_concretization_of_the_danger_of_technology_A_Heideggerian_Stieglerian_critique_of_posthumanism?email_work_card=view-paper (Accessed: 26 August 2021).

Leroi-Gourhan, A. (1993) Gesture and speech. Cambridge: MIT Press.

Stiegler, B. (1998) Technics and Time 1. The Fault of Epimetheus. Stanford: Stanford: University Press.

Webster, D. S. (2002) Affording expertise: integrating the biological, cultural and social sites of disciplinary skills and knowledge. [PhD thesis] Durham University. Available at: http://etheses.dur.ac.uk/4096/ (Accessed: 8 April 2021).

Actant

RELATED TERMS: Actantial Model – Greimas; Actantiality; ActorActor-network theory; Agency; Avatar; Human actantiality; Performance and Performativity

Klintholm Havn: A collection of environmental actants generating atmosphere

Why actant?

In order to develop a consistent approach in which the narrative, the environmental and the people dimensions of narrative environments are all understood to act, it is necessary to adopt a theory of action that is post-humanist in the sense that it does not put human agency first and foremost, but contextualises it within a field of more complex systemic, networked or rhizomic performance and performativity, while also acknowledging the possibility that such fields of action can generate new contexts.

One such theory is that which has developed around the term ‘actant’, as ‘material-semiotic’ entity or an operational or performative collective. As Lynnette Khong (2003: 698) explains,

“Instead of thinking of the world as made up of human subjects reflecting and acting upon passive objects, we should consider it as being made up entirely of actants. Latour portrays actants as teleological beings that come into existence only through their engagement with other actants (Sturdy, 1991, p. 164). In Pandora’s Hope, for example, Latour describes how, within the realm of scientific practice, actants interact with one another in order to become recognised entities, and to achieve a relatively stable position in a whole network of interactions.”

An actant is capable of exerting influence in a narrative setting (epistemologically, culturally, self-consciously), of effecting change in an environmental setting (ontological, ecological), and of altering perceptions, thoughts and emotions in a human intercorporeal and intersubjective, social setting (experience, consciousness, affiliation, empathy). In a narrative environment setting, an actant moves across these analytically-distinct fields, bringing them into relationship and effecting transformations across them, creating new ‘realities’.

In the words of Donna Haraway (1992),

“Non-humans are not necessarily “actors” in the human sense, but they are part of the functional collective that makes up an actant. Action is not so much an ontological as a semiotic problem. This is perhaps as true for humans as non-humans, a way of looking at things that may provide exits from the methodological individualism inherent in concentrating constantly on who the agents and actors are in the sense of liberal theories of agency.”

In the design of narrative environments, actantiality is an ontological, semiotic, epistemological and experiential issue at one and the same time.

A history of the term

The structuralist semiotician A.J. Greimas was the first to invoke the term actant in connection with narrative. However, he did not invent the word. In developing his actantial typology Greimas drew on the syntactic theories of Lucien Tesnière who, in Elements de syntaxe structurale (1959), translated as Elements of Structural Semantics (2015), likened a sentence to a little drama. Greimas drew on the syntactic theories of Tesnière in order to re-characterise Propp’s ‘spheres of action’ as actants (Herman, 2000).

For Tesnière, a sentence is like a drama. As a drama, it implies a process and, most often, actors and circumstances. The verb expresses the process. Actants are beings or things that participate in the process or that come into being through the process. Circumstants express the circumstances of the action (Melcuk, 2004). Tesnière acknowledged just three actantial grammatical functions: first actants (subjects), second actants (first objects), and third actants (second objects). Tesnière classified circumstants in the standard way, that is, according to the semantic content that they contribute to the clauses in which they appear, such as, temporal, locative, causal, final circumstances and those of manner, and so on.

When transposed from the plane of dramatic reality to that of structural syntax, the action, actors and circumstances become, respectively, the verb, the actants and the circumstants. The verb expresses the action. The actants are beings or things that participate in the action, in whatever capacity and whatever style this might entail, even if it is as mere walk-ons and in the most passive way imaginable. Actants are always nouns or the equivalents of nouns. Inversely, in a given phrase nouns always assume, at least in principle, the function of actants.

Tesnière’s actant vs. circumstant distinction is, for the most part, synonymous with the more modern terminology of argument versus adjunct . Actants (arguments) are necessary to complete the meaning of a given full verb, whereas circumstants (adjuncts) represent additional optional information, that is, information that is not essential to completing the meaning of the verb (Kahane, S. and Osborne, 2015).

Actant and narrative

As Timothy Lenoir (1994) explains, Greimas set out to produce a generative grammar of narrative in which a finite number of functional themes in binary oppositions juxtaposed with possible roles, such as subject-object, sender-receiver, helper-opponent, would generate the structures we call stories.

Greimas distinguishes between actants, which belong to narrative syntax, and actors, which are recognisable in the particular discourse in which they are manifested (Greimas 1987: 106). In simple terms, actors are the things in a narrative that have names, such as the King, Tom, Excalibur, while actants are the narrative units-functions they manifest. One actant can be manifested by several actors; and the converse is equally possible, just one actor being able to constitute a syncretism of several actants.

Beetz (2013) provides two examples of the use of these Greimasian actants:

“In a classical folklore tale, for example, the king (Sender) calls on his bravest knight (Subject) with his magical sword (Helper) to bring freedom (Object) to his daughter (Receiver), who is held captive by the evil sorcerer (Opponent); every actant is manifested by one actor. But in the comic series Batman, Subject and Sender are the same person in the narrative. Bruce Wayne (Sender), who gives himself the mission to bring justice to Gotham City (Object) is Batman (Subject), who fights The Joker, Poison Ivy and others (all Opponent) to secure the lives of the citizens of Gotham City (Receiver).”

These examples show that actants can be manifested by several actors and that one actor can manifest several actants. They also show that actants do not have to be manifested by human characters, as is the case in the freedom of the daughter, justice for Gotham City. Objects and abstract concepts can be actants just as much as humans, as long as they can be identified as ‘that which accomplishes or undergoes an act’. Furthermore, in a dynamic interpretation of Greimas’s semiotic square, one actor, over the course of a narrative unfolding, can pass through all modalities of actantiality (sender receiver, subject, object, helper, opponent)

Greimas’s actants, like Bruno Latour’s in his actor-network theory, therefore, are not solely human actors. Actants can also be non-human for Greimas as well as Latour. Actants are syntactically defined, and, for Greimas as for Latour, the performance of the actor presupposes competence. Subjects are defined not only as subjects but also by the position occupied in a narrative journey, a journey characterised by the acquisition of competences. Actors are constructed as the conjunction of actantial and thematic roles on this two-by-two grid (Lenoir, 1994).

An actant is a class of ‘characters’, in the broadest sense of this term, which have the same function in their different manifestations in a narrative. Actants appear as certain forces, powers or capabilities in a given text, situation or field. They are by no means equivalent to ‘actors, i.e. the concrete characters of a story or the dramatis personae of a play. (Rulewicz, 1997)

The reasons for requiring the concept of actant are as follows, as explained by Rulewicz:

Firstly, an actant may be abstraction, such as God, Freedom or Equality; a collective character, such as the chorus in ancient tragedy, a group of characters fulfilling the same tasks, like soldiers in an army; or an actant may be represented by different characters that all act in a definite way. It should be added that an actant may be an animal, organism, inanimate object or, indeed, an environment, so long as one understands the term ‘environment’ actively, as an ongoing process of contextualisation and environing.

Secondly, one character may simultaneously or successively assume different actantial functions.

Thirdly, an actant may or may not appear as a presence in the narrative, nor does it have to appear in the utterances of the characters. An actant may be the general abstract notion which is presented on the ideological level of the narrative.

Actant, actor-network theory [actant-rhizome ontologies] and new materialism

In the context of actor-network theory, Akrich and Latour (1992: 259) define the term actant as:

“Whatever acts or shifts actions, action itself being defined by a list of performances through trials; from these performances are deduced a set of competences with which the actant is endowed; the fusion point of a metal is a trial through which the strength of an alloy is defined; the bankruptcy of a company is a trial through which the faithfulness of an ally may be defined; an actor is an actant endowed with a character (usually anthropomorphic).”

Haraway (1992: 313) poses the question of actant and actantiality as one of ontology rather than representation:

“I have stressed actants as collective entities doing things in a structured and structuring field of action; I have framed the issue in terms of articulation rather than representation.”

Haraway (1992: 332) suggests that perhaps her approach comes down to,

“re-inventing an old option within a non-Eurocentric Western tradition indebted to Egyptian Hermeticism that insists on the active quality of the world and on “animate” matter.”

Latour emphasises the way that humans, as actants, both act and are acted upon by other entities (Khong, 2003: 698). While borrowing from Latour, Jane Bennett (2010: 21), similarly to Haraway, evokes the vitality or vibrancy of matter,

“While the smallest or simplest body or bit may indeed express a vital impetus, conatus* or clinamen**, an actant never really acts alone. Its efficacy or agency always depends on the collaboration, cooperation, or interactive interference of many bodies and forces. A lot happens to the concept of agency once nonhuman things are figured less as social constructions and more as actors, and once humans themselves are assessed not as autonoms but as vital materialities.”

* Conatus: In a general sense, conatus is an effort or an attempt. More specifically, it is a tendency simulating an effort on the part of a plant or an animal to supply a want. Conatus is a central theme in the philosophy of Benedict de Spinoza (1632–1677). It is derived from principles that developed by Hobbes and Descartes. In Spinoza’s philosophy, conatus is an innate inclination of a thing to continue to exist and enhance itself. The Spinozistic conception of conatus has been related to modern theories of autopoiesis in biological systems.

** Clinamen: Is defined variously as an inclination or tendency to turn aside; a bias; or an event without any cause, this last in reference to the Epicurean theory of the causeless swerving of atoms.

References

Akrich, M. and Latour, B. (1992). A Summary of a convenient vocabulary for the semiotics of human and nonhuman assemblies. In: Bijker, W.E., and Law, J., eds. Shaping technology/building society: studies in sociotechical change. Cambridge, MA: MIT Press, 259–264.

Beetz, J. (2013). Latour with Greimas Actor-Network Theory and Semiotics. Academia.edu. Available from https://www.academia.edu/11233971/Latour_with_Greimas_-_Actor-Network_Theory_and_Semiotics [Accessed 7 August 2015].

Bennett, J. (2010). Vibrant matter: a political ecology of things. Durham, NC: Duke University Press.

Greimas, A. J. (1987). On Meaning. Minneapolis: University of Minnesota Press.

Haraway, D.J. (1992). The Promises of monsters: a regenerative politics for inappropriate/d others. In: Grossberg, L., Nelson, C., and Treicher, P.A., eds. Cultural studies. New York, NY: Routledge, 295–337

Herman, D. (2000). Existentialist Roots of Narrative Actants. Studies in Twentieth Century Literature, 24 (2), 257–270. Available from https://newprairiepress.org/sttcl/vol24/iss2/5/ [Accessed 17 November 2018].

Kahane, S. and Osborne, T. (2015). Translators’ Introduction. In: Elements of structural syntax. Philadelphia, PA: John Benjamins.

Khong, L. (2003) Actants and enframing: Heidegger and Latour on technology, Studies in History and Philosophy of Science Part A, 34(4), pp. 693–704. doi: 10.1016/j.shpsa.2003.09.003.

Lenoir, T. (1994). Was that last turn a right turn? The semiotic turn and A.J. Greimas. Configurations, 2, pp.119–136. Available at:http://web.stanford.edu/dept/HPS/TimLenoir/SemioticTurn.html

Melcuk, I. (2004). Actants in semantics and syntax. Linguistics, 42 (1–2), 1–66, 247–291. Available from http://olst.ling.umontreal.ca/pdf/MelcukActants.pdf [Accessed 9 March 2018].

Rulewicz, W. (1997). A Grammar of narrativity: Algirdas Julien Greimas. The Glasgow Review, (3). Available at:http://www.arts.gla.ac.uk/STELLA/COMET/glasgrev/issue3/rudz.htm [Accessed September 21, 2014].

Tesniere, L. (2015). Elements of structural syntax. Translated by T. Osborne and S. Kahane. Amsterdam, NL: John Benjamins.

For a practical guide to using the actantial model in the design of narrative environments, see:

Hebert, L. and Eveaert-Desmedt, N. (2011). The Actantial model, In Tools for text and image analysis: an introduction to applied semiotics. Rimouski, Quebec: Universite du Quebec a Rimouski. Available at http://www.signosemio.com/documents/Louis-Hebert-Tools-for-Texts-and-Images.pdf

Actantial Model – Greimas

RELATED TERMS: ActantActantialityActor-Network TheorySemiotic Square; Human actantiality

Joanna Kwiat (2008: 43) suggests that the actantial model of narrative structure proposed by Greimas (1983) drew on at least four theories: Levi-Strauss’ theory of opposition, which states that a given concept A is impossible to comprehend without the equal and opposite concept Not A, and how A necessarily entails Not A, and thereby every possibility between; the syntactical functioning of discourse; the inventory of actants proposed by Vladimir Propp, which he called “dramatis personae”; and the inventory of actants proposed by Etienne Souriau, which he referred to as “dramaturgic functions”.

As Kwiat explains, in Greimas’ actantial model, there are six actants that form three pairs or oppositions: subject vs. object, sender vs. receiver and helper vs. opponent. These oppositions generate three types of relations: desire, which is felt by the subject for the object; knowledge, constituted by communication between sender and receiver; and power, realised through the agonistic struggle between helper and opponent (in relation to subject vs. object and sender vs. receiver).

These actants may combine. For example, there can be a duality of roles, in which one desires something in and receives something from the other who sends. Helper and Opponent may similarly combine with Subject, being at once the (conscious) will yet also the the (unconscious) resistance to act in fulfilling desire.

Conversely, a single actant may be instantiated with more than one actor, e.g. a multiplicity of helpers.

Propp had studied Russian folktales and described their constituent functions. After studying the relationships of these functions and the characters to which they were attributed, he defined certain spheres of action and seven characters to which these spheres corresponded. For Propp, the inventory of the functions could be reduced to 31 functions that had to be in a sequential order. Greimas saw that, with a structuralist approach, these functions and characters could be still much more reduced and freed from the sequential constraint. He accomplished this in his first book, Structural Semantics (Peisa, 2008).

Greimas first turned to the seven characters, which he reformulated as the three opposing actant-pairs: subject versus object; sender versus receiver; and, more hesitantly, helper versus opponent. The defining relation between subject and object was desire that could be manifested as the subject’s quest for the object. The sender’s and the receiver’s relation was that of communication. The helper and opponent again appeared to Greimas more as circumstants (circumstantial features of the action) that, as partial formulations of the subject, affect his abilities (Peisa, 2008)

A strategic consideration was that these actants were not necessarily tied to a single representative character in the narrative. Based on Propp’s material Greimas then constructed a model, depicted in the diagram below, where the object of the subject’s desire is also the object of communication, in a sender-receiver vocabulary, or the object of knowledge, in a knower-learner vocabulary. This is the form in which the actantial model has usually come to be known although, as Peisa (2008) notes, Greimas himself has rarely referred to it in this particular graphic form.

Semiotic square

The actantial model first appeared in its canonical form in 1966 in A. J. Greimas’s Semantique structurale (Structural Semantics). It was later refined by Greimas in his 1973 essay on “Actants, Actors, and Figures”. The model was widely influential, adopted and adapted in much subsequent narratological work.

References

Greimas, A. J. (1983). Structural Semantics: An Attempt at a Method. Lincoln: University of Nebraska Press.

Herman, D. (2000). Existentialist Roots of Narrative Actants. Studies in Twentieth Century Literature, 24 (2), 257–270. Available from https://newprairiepress.org/sttcl/vol24/iss2/5/ [Accessed 17 November 2018].

Kwiat, J. (2008). From Aristotle to Gabriel: a summary of the narratology literature for story technologies. Technical Report, KMI-08-01. Milton Keynes: Knowledge Media Institute, Open University, Available from http://kmi.open.ac.uk/publications/pdf/kmi-08-01.pdf [Accessed 8 October 2015].

Peisa, J. (2008). The Unable individual. The actantial analyses of three Chinese films and discussion on their representations of the individual’s position in contemporary Chinese society [Master’s thesis]. University of Helsinki. Available from https://helda.helsinki.fi/handle/10138/19218 [Accessed 12 September 2015].

Further Reading

If you are interested in pursuing further research into A. J. Greimas and his work in semantics, semiotics and narratology, it is worth having a look at Sign Systems Studies, Vol 45, No 1/2 (2017): Special issue: A. J. Greimas – a life in semiotics. It can be found at http://www.sss.ut.ee/index.php/sss/

Deixis and Deictic Acts

RELATED TERMS: Deictic Cascade; Diegetic Levels; Heterarchy; Metalepsis; Modes of Existence; Tangled Hierarchy and Strange Loop; Transgression

Designs enact deictic cascades that frame their actions, or their actantiality, their potential for action, in the theoretical language adopted here. In practice, such hierarchical cascades of deixis form strange loops and heterarchies, giving shape to the shared, common world as a social fiction or a social imaginary.

As ongoing constructions, social fictions and social imaginaries are not understood here as deficient or lacking in some sense. They are understood in a deconstructive sense as being both inventive and affirmative. In this context, designs are not simply objects (tautological things – ‘this is this’), statements (assertions or constatives – ‘this is a thing’), performatives, such as commanding or promising, although they could be taken as each or all of these kinds of example; they are also evocative. They evoke worlds as social imaginaries, both for participants in any given world-imaginary and observers of it.

Design practices, as cultural practices, involve cascades of deixis, similar to those found, for example, in drama. In drama, as Brandt (2016) explains, the first instance is the framing deixis of theatricality, or perhaps, more awkwardly, dramaticity or dramaturgicality: “I am now acting, and not behaving naturally”. The second instance is the narrative deixis: “I am now playing the role of a character in the story X”. The third instance is the aesthetic deixis: “I am shaping this role in a certain way and signing this version as ‘this way’ of playing it here now”.

The difficulty with design practices is that their cascade of deictic acts, as deictic framings, unlike, for example, those in drama, fine art or such performance media as dance, do not take place in a specific location or place, such as a theatre or gallery, to which one has to go in order to experience them. Since they take place in a range of situations, in the flow of ‘everyday life’, they may not be recognised as having a cascade of deictic acts by means of which their social and cultural meanings unfold. This may be because, unlike drama, fine art and dance, there is an expectation that designed phenomena have a staightforward instrumental function that exhausts their ‘meaning’. So, while designed phenomena may be recognised as what they ‘do’, their action is often understood solely as functional, instrumental, operational or ‘immediate’, that is, un-mediated.

The difficulty, in other words, is to open up the first instance of the framing deixis of the design, “I am now acting artificially or technically, not simply naturally, functionally, instrumentally or operationally”. This instance already assumes a theory of actantiality, wherein the design, in whatever form, whether symbol, object, technical artefact, service or environment, assumes a certain ‘agency’ in the networked or systemic situation being enacted. From there, one may begin to understand the further instances of deixis: “I am now playing the role of a character in the unfolding situation X in world Y”; and “I am shaping this role in a certain way and signing this version as ‘this way’ of playing it here and now”.

In understanding the instances of deixis, one may begin to grasp the modes of action in which the design is engaged, in addition to the assumed functional, instrumental or operational role. Furthermore, this opens up the notions of functionality, instrumentality and operationality to scrutiny, drawing out the cultural modes of action and the cultural assumptions on which they rely that are subsumed under those headings.

The discussion of deixis is valuable for design practices if it is tied into the discussion of levels of discursivity, especially in narrative discourse (diegetic levels), in relation to the implied modes of existence (or levels of existence), particularly if the focus is upon the potential transgressions, or metalepses, in the narratological sense, that may be effected through the designed instance: the appearance of a character or an entity from one level of discursivity or narration, and implied existence, in another level of discursivity or narration, and implied existence.

If the notion of levels is used, it should become clear fairly soon that any kind of hierarchy implied by the notion of level (higher or lower) will itself become problematic in design practices, as designs form strange loops or tangled hierarchies in which the top of the hierarchy becomes the bottom and vice versa, through the reflexive consciousness that the design provokes and engenders.

Such transgressions and strangenesses necessarily take place against a deictic centre, for example, a norm or an accepted reality, whose grounding, orientations and horizons and in whose person deixis ‘you’ are ‘now’ situated ‘here’, are overturned, so that ‘you’ are ‘now’ situated ‘there’, on other ‘grounds’. The participant in the design experiences both the deictic grounding and the transgressive overturning, as a passage and a disturbance which provokes learning, in the form of the questions raised for the participant, implied in the designed artefacts, by ‘now’ situating ‘you’ both ‘here’ and ‘there’ (or possibly situating ‘you’, ‘you’ and ‘you’, ‘here’, ‘here’ and ‘here’ and ‘there’, ‘there’ and ‘there’, and so on, indefinitely).

This highlights the complexity of the temporality, with (at least) three ‘nows’, and the spatiality, as a proliferation of ‘heres’ and ‘theres’, of the designed artefact achieved through the practices of deictic and indexical grounding and transgressing.

Allan Parsons, edited June 2025

References

Brandt, P. A. (2016) ‘Deixis – a semiotic mystery: Enunciation and reference’, Cognitive Semiotics, 9(1), 1–10. doi: 10.1515/cogsem-2016-0001