Design Paradoxes

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Rodgers, Inella and Bremner (2017) discuss seven paradoxes of design practice, which they characterise as follows:

  • Design is very undisciplined as a discipline
  • The easier it becomes to design, the harder it is to design
  • Design has become impoverished by the claim that good design equals good business
  • The originality claimed by design is in reality derivative
  • The usefulness of design research lies in its uselessness
  • The claim by design to be responsible is irresponsible
  • The devotion of design to sustainability is unsustainable

Steven Vial points to the following paradoxical injunctions to which designers are called upon to respond and resolve:

  • The meta-market injunction: Be a socialist and a capitalist at one and the same time!
  • The disruptive injunction: Be innovative!
  • The global problem-solving injunction: Save the world!

References

Rodgers, P. A., Innella, G. and Bremner, C. (2017) ‘Paradoxes in design thinking’, The Design Journal, 20(sup1), pp. S4444–S4458. doi: 10.1080/14606925.2017.1352941.

Vial, S. (2013) ‘Designers and paradoxical injunctions’, in IASDR 2013: 5th International Congress of the International Association of Societies of Design Research (August 2013, Tokyo Japan). Available at: http://design-cu.jp/iasdr2013/papers/2124-1b.pdf (Accessed: 15 July 2018).

Published by aparsons474

Allan Parsons is an independent scholar

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